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US Army PSYOP Book 2 - Implementing Psychological Operations
US Army PSYOP Book 2 - Implementing Psychological Operations
Tactics, Techniques and Procedures - Full-Size 8.5"x11" Edition - FM 3-05.301 (MCRP 3-40.6A) (Carlile Military Library)
Paperback Book
Carlile Military Library
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"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 2 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover how to plan and prepare psychological warfare - PSYWAR - operations at the operational level. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication!
Full-size edition - large 8.5" x 11" format: clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition!"
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 2 of 3 in the C.M.L. U.S. Army PSYOP series, which builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
Also available:
PSYOP Book 1: Psychological Operations Handbook (ISBN: 978-1-949117-08-0, FM 3-05.30) covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general appreciation for PSYOP potential and value.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
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Proudly published in the U.S.A. by CARLILE MEDIA.
ISBN/SKU: 194911709X
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Before You Buy
Q: Who is this book for?
A: This handbook is a strong choice for military professionals, PSYOP personnel, intelligence specialists, information-operations practitioners, researchers, students, writers, and readers who want to understand how psychological operations are actually planned and executed.
Q: How does this book differ from the PSYOP Fundamentals volume?
A: The Fundamentals volume explains the underlying concepts, terminology, audience analysis, communication principles, and role of psychological operations. This book moves further into implementation, showing how those concepts are turned into plans, products, activities, and operational support.
Q: What does the book cover?
A: It covers the practical application of psychological operations, including planning, target-audience analysis, product and message development, dissemination, media selection, coordination, assessment, and the integration of PSYOP with wider military operations.
Q: Is this mainly a book about propaganda products?
A: No. Messages, leaflets, broadcasts, and other products are only part of the process. The handbook also deals with identifying objectives, understanding audiences, selecting appropriate means of influence, coordinating activities, and evaluating whether the operation is producing the intended effect.
Q: Does the book explain how a PSYOP campaign is planned?
A: Yes. One of its main strengths is showing how broad objectives are translated into specific influence goals, target audiences, themes, messages, dissemination methods, and measures of effectiveness. It therefore treats PSYOP as a complete planning cycle rather than a collection of isolated communication techniques.
Q: Is this useful for understanding modern information operations?
A: Yes. Platforms and technologies continue to evolve, but many underlying problems remain the same: choosing audiences, understanding motivations, framing persuasive messages, selecting credible channels, coordinating effects, and determining whether behavior has actually changed.
Q: Is this only useful to military specialists?
A: No. Researchers in communications, intelligence, political warfare, propaganda studies, marketing, social psychology, and strategic influence can all benefit from seeing how the Army organizes persuasion as an operational process.
Q: What makes this different from a conventional book on persuasion or marketing?
A: The emphasis is operational. Rather than focusing primarily on individual persuasion or commercial sales, the handbook connects audience research, message development, media, coordination, timing, and assessment to broader military and strategic objectives.
Q: Should I read the Fundamentals volume first?
A: It is not absolutely necessary, but the two books complement each other well. The Fundamentals volume provides the conceptual foundation, while this volume is more concerned with applying those principles in actual psychological operations.
Q: Why choose the full-size edition?
A: The full 8.5 × 11-inch format gives the doctrinal text, planning material, diagrams, and reference information plenty of room. It is well suited to serious study, annotation, and repeated use alongside the companion Fundamentals volume.
Publication Details & Specifications
| Format | Paperback |
|---|---|
| Series | Carlile Military Library |
| Series position | Book 2 of 3 in the U.S. Army PSYOP series |
| Official designation | FM 3-05.301 / MCRP 3-40.6A |
| Edition | Complete and unabridged, full-size edition |
| Print length | 444 pages |
| Dimensions | 8.5 × 0.9 × 11 inches |
| Item weight | 2.25 pounds |
| Language | English |
| Publication date | July 25, 2019 |
| ISBN-10 | 194911709X |
| ISBN-13 | 978-1949117097 |
| Source | United States Army |
| Role in series | Operational-level volume explaining how PSYOP commanders and planners implement psychological operations |
| Focus | Planning, preparing, coordinating, and implementing psychological operations at the operational level |
| Operational scope | Influence activities designed to affect target-audience perceptions, attitudes, emotions, reasoning, and behavior in support of military objectives |
| Media covered | Radio, television, loudspeakers, leaflets, social media, and other mass-communication channels used in psychological operations |
| Series relationship | Builds on Book 1's PSYOP fundamentals and precedes Book 3's tactical-level execution guidance |
| Format advantage | Large 8.5 × 11 inch format with clear, detailed text and illustrations for study and operational reference |
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